08 Oct Make Experiential Marketing part of your event’s strategy
Nowadays getting customers attention and keeping it could be a challenge. There are so many options and brands out there. In this entry we want to share with you a not so secret weapon: Experiential Marketing. This type of marketing can be implemented in many ways, but we will focus on Events.
This particular type of event must be immersive and memorable. Reinforcing the bond between your client’s brand and customer and creating enough impact so the attendees will share the event experience both online and offline.
Now that you know this. Here are the 5 key aspects you should keep in mind when organizing an experiential marketing event:
Keep a congruent message: The essence of the brand and the experience at the event must be linked.
Stablish KPIs from the start: If you implement them on your planning face it would be easier to evaluate the event’s performance.
Make the experience stand out: Think about what is the thing that makes the brand different from the rest and show it.
Think of the impact it will have with the audience: So that you know how they will react, and you’re prepared for it.
Make it social network friendly: Implement hashtags, online giveaways, and encourage your attendees to share their experience.
These tips are only the foundations of experiential marketing events but don’t be afraid of being creative with them, implement other trends and do what works best with your client’s brand.
Have you implemented experiential marketing on your events? Let us know in the comments. We would love to know about your experiences.
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